Responsible communication and action
Eco-communication – actions speak louder than words
At VAUDE, environmental friendliness goes well beyond the products. Ecological principles also apply to company representation and to our marketing campaigns. We voluntarily apply these guiding principles and have developed codes of conduct for ourselves.
Of course, in relation to publicity, advertising, merchandising and sponsorship, we fully comply with all commercial and media regulations, taking all aspects of data protection very seriously.
| GRI: | PR7 |
Environmental awareness in the construction of stores and trade fair stands
In addition, we have committed ourselves to constructing our stores and trade fair stands in line with ecologically sound principles.
The issue of environmental sustainability runs through all of our dealings: for example, we never use carpets in our trade fair booths, we rely on untreated wood, and we avoid the use of glue plotters whenever possible. These are letters and lettering that are cut from self-adhesive sheets and glued to windows.
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VAUDE trade fair stand
When building our trade fair stands, we pay attention to environmental compatibility and avoid potentially, environmentally harmful components. |
In addition, we try to use each module we build at least three times. In many cases we manage to use them much longer. Over time, our suppliers have gotten to know our requirements and many of them only offer us environmentally friendly products.
Guidelines for trade fair stand construction in progress
We use only natural materials such as regionally grown untreated ash wood in our store construction. Linoleum and steel are used as well.
We are currently working on a set of guidelines for trade fair construction which lays down binding standards for ecological criteria. It should provide clear rules within the company, yet also place our foreign colleagues in a position to build trade fair stands that meet our standards.
Ecological film and photo shoots
Our policy for film and photo shoots specifies, for example, that we do not take any pictures from helicopters. Our bikers do not ride off-trail through pristine terrain. In addition, we do not use environmentally harmful media, but only digital footage.
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(Role) models
We only depict environmentally friendly behavior in our advertising shoots. For example, our bikers do not ride off-trail through pristine terrain, but keep to established trails. |
There were no violations of these regulations and voluntary codes during the reporting period.
