VAUDE is a family-owned company that takes its responsibility for people and the environment seriously. The strength of our brand and the quality of our products are our greatest assets. Therefore, at VAUDE we focus on our defined values across all departments rather than on short-term profit maximization. It is a real challenge for us to do this in the current economic climate. The government, for example, does not take social and ecological added value into account in its tax legislation.
We take full responsibility in everything that we do: for our fellow human beings, the environment and for future generations. In doing so, we take the entire supply chain of our products and services into account. As a company that acts sustainably, we focus on long-term/future-oriented, ecological, social and economic objectives.
The ECG matrix represents all the common welfare-relevant environmental, social and economic aspects of a company. These aspects are taken into consideration in the VAUDE sustainability strategy.
VAUDE agrees with the principles of the ECG. We became a member of the ECG in 2013 to express our full support. In 2011, VAUDE produced its first Balance Sheet and Report and had them audited by an auditor. For the 2016/2017 financial year, we have prepared a second Balance Sheet in accordance with the Standard 5.0 and had it audited.
Thus, in addition to the VAUDE sustainability report, we are offering another comprehensive analysis of our company and demonstrating VAUDE’s contribution to the common good in a transparent manner.
Awareness of environmental and social issues in consumers and specialist retailers has risen sharply in recent years. This is a welcome and necessary shift. VAUDE is generally perceived as an authentic and sustainable brand, engages in “best practices” on these issues, and offers products that are often purchased for this precise reason.
Despite this – or perhaps because of it – we are confronted daily with several issues of conflict, such as the rift between sustainability and a product’s technical performance or between sustainability and the product price. Sometimes we can create a win-win situation for all sides through more sustainability. But sometimes, conflicting goals can also simply be incompatible. When this happens, we don’t give up, but look for the best solution for all sides. VAUDE is a business enterprise and is dependent on the profits we generate through product sales. We consider it important that we always take the common good into consideration, and when goals aren’t reached that we talk about it honestly and self-critically.
It is in the interest of a company to engage in sustainable business practices. We therefore consider it worthwhile that sustainable action be supported with legal advantages, for one, to balance the effort and costs invested, and secondly, to encourage more companies to meet their social responsibilities in practice. The economy for the common good is well suited to measuring and evaluating the CSR commitment of companies.
Companies belonging to external investors are often under high financial pressure because their investors / shareholders expect the highest dividends possible. This is understandable for individual investors, but it’s often not in the best interest of the common good. Business decisions that support environmental protection or more social responsibility often don’t “pay off” in the short term. The pressure to pay out the highest possible profit can have a negative effect on how a company acts in the public interest.
VAUDE is 100 percent family-owned. The Board of Directors consists of the founding family, von Dewitz, and there are no external investors in the company. There is therefore no profit distribution to external owners. This means profits can primarily be re-invested in the company, and the company’s goals — including those for environmental protection and social responsibility — can be pursued.
VAUDE is a very value-oriented company and we live these values on a daily basis. Two of our core values are trust and appreciation: We trust our employees and support, encourage and challenge them so that they are able and willing to perform their best.
Nevertheless, we are running a business enterprise in a very competitive market for the international outdoor industry. To ensure that we remain autonomous and independent, we first need growth and to increase our equity ratio. But we agree with the ECG that growth is not an end in itself.
In principle, VAUDE is in favor of an economic system in which income disparities are truly substantiated and equal opportunities apply. VAUDE has therefore introduced a salary system that makes the subject more transparent and clear. Employees performing similar activities should be paid a similar salary. Equal opportunity is a concern for us in our production facilities outside of Germany; we are working closely together with Fair Wear on this issue.
VAUDE understands that the establishment of a future-oriented, socially and environmentally sustainable economic order into the constitution is a comprehensive political and social task. To this end, we are involved both in political discussions and events as well as industry associations for sustainable development.
