Once again, VAUDE made significant progress with regard to sustainability and we have taken some important steps forward.
Corporate goals that are directly related to sustainability are published in our report. We do not publish our economic goals for competitive reasons.
Our convictions haven't changed: We are continuing to work toward increasing our sustainability. In those areas where we are not completely satisfied, we are always setting new goals in order to achieve our corporate vision.
“As Europe’s most sustainable outdoor outfitter, we are contributing to making the world a better place to that tomorrow’s generation can enjoy the outdoors with a clear conscience. We are taking a stance and setting sustainability standards worldwide.”
We have set ourselves high standards and are steadily setting ourselves new, ambitious goals – which also bring along their own challenges. We are facing up to these challenges and tackling them head on. More at – Our Challenges
Our stakeholders also give us extensive feedback. We are proactive in analyzing our strategies with regard to their concerns and examine how we can improve both our CSR services and our communication. Read more at – "Involving Stakeholders".
We continually and consistently measure our sustainability performance. Our goals are defined with specific target figures and timeframes. Regular analysis of how well we are reaching our goals ensures that the process continues to develop and improve.
For more information click here
As we are analyzing our goals, we use the Plan-Do-Check-Act (PDCA) method. This means that we carefully identify specific measures for achieving our goals. (»SMART«) After one or more measures for achieving the goal have been implemented ("do"), the procedure and the target values ("check") are always reviewed. Action includes reviewing the results, which are then included in future objectives, target figures and measures (“act”). This ensures the achievement of a systematic, continuous, improvement process.
| GRI: | 102-14 |
| GRI: | 103 |
| Strategic Measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 |
|---|---|---|---|---|---|
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Increasing/stabilizing of the equity ratio See also: "Sustainable Business is Worthwhile" |
Equity ratio |
52,10 % |
52,90% |
53,40% |
58,20% |
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Increase sales |
Sales |
6,30 % |
6,20 % |
5,30 % |
1,10 % |
GRI Aspect: Economic Performance
| Strategic Measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 |
|---|---|---|---|---|---|
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Transparency in the supply chain: we publish the locations of our producers and material manufacturers |
Publication |
List of producers and suppliers in the Sustainability report - please click here to download. |
List of producers and suppliers in the Sustainability report - please click here to download. |
List of producers and suppliers in the Sustainability report - please click here to download. |
Publish full supply chain for at least five VAUDE products of our summer 2020 collction online. We are currently testing different technical solutions. |
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Voice of Consumer: End consumer satisfaction measured and involvement of end consumers by means of active dialog |
Satisfaction Score |
Satisfaction Score: 76 % |
Increase Satisfaction Score. |
79,10 % |
Stabilize Satisfaction Score. |
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Active dialog with environmental stakeholders on environmental management issues in the supply chain |
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Dialog with experts on the further development of our Green Shape Concept postponed to 2018. |
Dialog workshop with experts to further develop our Green Shape concep |
Stakeholders have been involved in the evaluation and development of the VAUDE Green Shape Concept, e.g. for VAUDE repairability index, VAUDE Vendor Management, and for VAUDE Green Shape Campus. |
Continue and formalize stakeholder involvement in further development of Green Shape Concept. |
GRI Aspects: Advertising, Identification of Products and Services, Compliance (Product Identification), Policy
| Strategic Measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 | Comment |
|---|---|---|---|---|---|---|
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Increase overall proportion of environmentally friendly products |
Total proportion of environmentally friendly products - Total Collection (Green Shape) |
Winter 2018: 83 % Summer 2019: 78 % |
Increase the proportion of products |
Winter 2019: 86 %
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Increase the proportion of products |
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Total proportion of environmentally friendly products in the Apparel Collection (Green Shape) |
Winter 2018: 95 % Summer 2019: 98 % |
Increase the proportion of products |
Winter 2019: 98 %
Summer 2020: 97 % |
Increase the proportion of products |
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Overall proportion of environmentally friendly products in the Hardware Collection (Green Shape) |
Winter 2018: 95 % Summer 2019: 98 %
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Winter 2019: 73 %
Summer 2020: 72 % |
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Total proportion of bluesign® certified fabrics in the Apparel Collection |
Winter 2018: 68 % Summer 2019: 61 %
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Winter 2019: 73 %
Summer 2020: 72 % |
no longer monitored separately due to integration in Green Shape |
The proportion of bluesign certified fabrics in the clothing collection is decreasing as we have also opened ourselves up to other strict 3rd party certifications within our Green Shape 2.0 concept. |
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bluesign® product percentage overall Collection |
Winter 2018: 68 % Summer 2019: 61 %
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Winter 2019: 55 % Summer 2020: 60 %
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no longer monitored separately due to integration in Green Shape |
The proportion of bluesign certified fabrics in the clothing collection is decreasing as we have also opened ourselves up to other strict 3rd party certifications within our Green Shape 2.0 concept. |
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bluesign® product proportion in the Apparel Collection |
Winter 2018: 68 % Summer 2019: 61 %
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Winter 2019: 55 % Summer 2020: 60 %
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no longer monitored separately due to integration in Green Shape |
The proportion of bluesign certified fabrics in the clothing collection is decreasing as we have also opened ourselves up to other strict 3rd party certifications within our Green Shape 2.0 concept. |
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bluesign® product percentage of the Hardware collection |
Winter 2018: 68 % Summer 2019: 61 %
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Winter 2019: 55 % Summer 2020: 60 %
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no longer monitored separately due to integration in Green Shape |
The proportion of bluesign certified fabrics in the clothing collection is decreasing as we have also opened ourselves up to other strict 3rd party certifications within our Green Shape 2.0 concept. |
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Increase the proportion of recycled materials used |
Proportion of the total collection of recycled materials |
Winter 2018: 18 % Summer 2019: 18 % |
Increase the proportion of products |
Winter 2019: 27 %
Summer 2020: 28 % |
Increase the proportion of products |
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Proportion in the Packs 'n Bags collection of recycled materials |
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Winter 2019: 54 % Summer 2020: 56 %
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Increase the proportion of products |
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Manufacture products with PFC-free finish |
Proportion of PFC-free products in the collection |
Apparel Collection: |
Increase the proportion of products in the other main product groups. Complete phase-out by 2020. |
Apparel:
Winter 2018: 100 % |
Increase the proportion of products and increase in other product groups. Complete phase out until 2020. |
We are dependent on the availability of a marketable C0 chemistry to further increase the share of waterproof products with C0 finish |
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Products Packs 'n Bags PVC-free |
Proportion of PVC-free products in the Packs ´n Bag collection |
Winter 2018: 95 % Summer 2019: 100 % |
By 2020: 100 % |
Winter 2019: 100 % |
100 % PVC free products |
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Extension of product life - See also: "Neverending responsibility" |
Reuse rate (proportion of product complaints that are recycled) |
96 % |
Increase re-use rate |
94 % |
Increase repair rate |
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Extension of product life - See also: "Neverending responsibility" |
Guide for Consumers |
Publication of 30 online repair and maintenance manuals |
Veröffentlichung von 30 online Reparatur- und Pflegenanleitungen Increase re-use rate |
30 online care & repair guides published on vaude website and iFixit website |
Increase number of online care & repair guides
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Introduce environmentally friendly transport packaging - See also: "Packaging" |
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Packaging of the Green Shape Core Collection in 100 % recycled polybags |
Complete conversion to 100 % recycled polybags |
Packaging of the Green Shape Core Collection in 100 % recycled polybags. |
Complete conversion to 100 % post consumer recycled polybags |
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GRI Aspect: Materials, Products and Services, Customer Health and Safety
| Strategic Measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 | Comment |
|---|---|---|---|---|---|---|
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Development of an energy, water and waste management system - see also: "Energy management" |
Increase energy efficiency by 20 % by 2020 (base year 2008) |
Our new energy management tool will be introduced in 2018 to provide the data basis for calculating energy efficiency. |
Increase energy efficiency |
Energy management software introduced. Evaluation and monitoring of individual buildings / systems is still being set up. |
Increase energy efficiency |
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Reduce residual waste manufacture per metric ton of production output of finished products (base year 2016) |
0,07 |
Reduce Manufaktur residual waste per ton of production output finished products |
2,48 (high volatility of figure depending on waste sorting, materials used and styles produced) |
Reduce Manufaktur residual waste per ton of production output finished products |
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Implementing the mobility concept - see also: "Carbon Footprint" |
Reduce emissions from passenger transport (business travel and commuting) by 10% by 2020 (base year 2015) |
Goal was not reached by 17% (data corrected after discovery of mistake) |
Reduce emissions from passenger transport |
20 % fewer emissions from passager transport compared to 2015 (base year) and 31 % fewer compared to 2017. |
Reduce emissions from passenger transport |
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Implementing the mobility concept - see also: "Carbon Footprint" |
Bike Commuting kilometers |
42.603 |
55.000 |
44.970 |
Further promote environmentally friendly commuting to reduce car traffic. |
The registration of the biked commuting kilometers is done manually for each employee. The data basis is therefore not particularly good. Through initiatives we try to motivate more employees to record their biking kilometers. |
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Green Logistics (analyzing the flow of merchandise and optimizing emissions resulting from this) - see also: "Merchandise Logistics" |
Concept is available |
Implementation of operational measures: e.g. rail transport is checked before every transport decision from Asia, partial routes are delivered by rail. |
Implementation of further measures, e.g. route handling in the course of the introduction of a new business management software 2020. |
Further implementation of operational measures e.b. train transport instead of air transport, increased load capacity efficiency, consolidate deliveries. |
Further implementation of Green Logistics measurements like software supported route handling in contect with implemenation of new enterprise management software. |
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| Strategic Measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 | Comment |
|---|---|---|---|---|---|---|
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Ensure materials traceability |
Selection of a new GOTS-certified producer, after insolvency of the previous producer |
Our cotton products have been awarded the GOTS seal of approval |
GOTS certified cotton suppliers in Lithuania and Portugal |
Labelling of products with GOTS |
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RWS Certification VAUDE |
RWS Certification of our material suppliers |
selection process of certified suppliers and manufacturers. |
GOTS/RWS certication of wool supply chain |
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Securing environmental standards in the supply chain |
100 % |
100 % of manufacturers signed VAUDE MRSL |
100 % |
100 % of manufacturers signed VAUDE MRSL |
Since 2016, we have used a stricter MRSL (which refers to the manufacturing process) instead of an RSL (which refers to the finished product). |
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98 % |
100 % of nominated suppliers signed VAUDE MRSL |
98% |
100 % of nominated suppliers signed VAUDE MRSL |
Since 2016, we have used a stricter MRSL (which refers to the manufacturing process) instead of an RSL (which refers to the finished product). |
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Environmental management in the supply chain - see also: "Suppliers" |
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Project completed in 2017. Follow-up project application prepared and submitted in 2018 together with other brands. |
Implementation of follow-up project |
follow up project was not feasible. VAUDE implements own measures. |
Roll out of Environmental Stewardship Club in more countries and to more suppliers |
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Brand Performance Check FWF Results: Production sites audit and CAP monitoring - see also: "Leader Status at the Fear Wear Foundation" |
Overall Results Brand Performance Check |
Leader |
maintain |
Leader |
Leader |
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Benchmarking Score in % from the FWF Brand Performance Check |
94 % |
maintain |
88 % |
Maintain our performance level of "very good" |
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Percentage of audited production sites |
100 % |
maintain |
100 % |
100 % |
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GRI Aspects: Evaluation of Suppliers in Terms of Ecological Aspects, Grievance Procedures in Relation to Environmental Aspects, Grievance Procedures Regarding Working Practices
| Strategic measure | Key performance indicator | Actual Value 2017 | Target Value 2018 | Actual Value 2018 | Target Value 2019 | Comment |
|---|---|---|---|---|---|---|
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Improved results in a survey of employee satisfaction |
Stakeholder dialog with employees |
Participation in the BGM Beschäftigungsbarometer (employee survey) of the Techniker Krankenkasse and the Institute for Occupational Health |
Survey conducted |
Evaluation of the results and implementation of the need for action |
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5,50 % |
5% |
5,97 % |
5% |
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Support employee health |
5,49 % |
5% |
7,05 % |
5% |
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Promoting diversity and equal opportunities |
Increase the proportion of women in management positions (per category) |
Overall 43 % First management level: 33 % |
Mid to long term goal: |
Overall: 43 % |
Mid to long term goal: |
We are taking steps toward our goal of increasing the percentage of women in management positions. We are pleased with our low employee turnover rate and want to maintain this. This is the reason that the rate of women in management can only be substantially changed over the long term. |
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Enabling Inclusion and Integration |
0,74 % |
1,25 % |
0,75 % |
1,25 % |
In 2016 and 2017, we focused on integrating refugees and preparing for a return to parental leave. |
GRI Aspects: Employment, Employee-Employer Relationship, Training and Professional Development, Diversity and Equal Opportunities, Equal Pay for Women and Men, Equal Treatment, Compliance (Social), Indirect Economic Performance
