VAUDE receives the Grüner Knopf (Green Button) for 90 % of its apparel collection

The Grüner Knopf is the first state-monitored seal to label socially and ecologically produced textiles. The German Federal Government created this state textile seal with a deep level of commitment from Gerd Müller, Germany’s Minister for Economic Cooperation and Development.
The global textile label is intended to increase the visibility of these products for consumers and provide better orientation for textile purchases.

Products with the new label must be manufactured in accordance with criteria laid out by the state and in accordance with high environmental and social standards. The Grüner Knopf combines standards for both products and for companies who have to prove due diligence.

The Grüner Knopf logo is attached directly to the product and provides consumers with orientation when shopping for sustainable textiles.

In preparation for the examination for the Grüner Knopf, the VAUDE Green Shape concept was examined very closely for months by the BMZ, GIZ and DAKKS. As a result, Green Shape was recognized as the standard for the Grüner Knopf.

This means that, unlike other companies, VAUDE Green Shape products do not have to go through a case-by-case examination to earn the Grüner Knopf.

This is a huge success for VAUDE and a valuable confirmation that we took the right path ten years ago with the introduction of our Green Shape Concept and its strict criteria.

With Green Shape, we created a system that hasn’t just created more environmentally friendly products with true added value for people and nature. The concept is based on our close partnerships with our producers and their suppliers, built up over many years, which cover fair working conditions, chemicals management and operational environmental protection such as energy efficiency, waste, water and wastewater management.

We support our suppliers in increasing their expertise and maintaining high environmental and social standards.

As a founding member of the Partnership for Sustainable Textiles, VAUDE has been working since 2014 to ensure that internationally recognized environmental and social standards are implemented throughout the entire value chain of textile production.

VAUDE isn’t just pursuing its own vision of production that is as sustainable as possible. As part of the larger textile industry, it recognizes its obligation to contributing to a change in the framework conditions across all sectors and to finding more environmentally compatible and socially fair solutions for practical use.

Within this context, VAUDE recognizes that orientation for purchasing sustainable textiles is a particularly important measure for consumers and has long supported a seal such as the Grüner Knopf as a state certification seal for textiles.

In the introductory phase, the Grüner Knopf covers the most important production stages "cutting and sewing" and "bleaching and dyeing" (wet processes). Over the next few years, development will continue and be extended to other production stages, with the aim of protecting people and the environment throughout the entire supply chain.

The definition of the globally applicable requirements for companies and the supply chain is carried out by the state as owner of the warranty mark. The requirements are monitored worldwide by independently accredited certification bodies. The Grüner Knopf is registered as a warranty trademark according to 106a ff of the German Trademark Act (MarkenG) and has been examined by the German Patent and Trademark Office.

More information: https://www.gruener-knopf.de/

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