Transparency across all channels

VAUDE advocates for sustainability issues acrossa variety of communication channels and reaches end customers in a variety of ways. Our strategy is built on the following three pillars:

Our vaude.com website is also one of our central means of communication. In 2013, we noticed that our "Responsibility" section was not seeing many visitors, so in 2014 we made changes to our online content and integrated sustainability aspects into the heavily frequented product pages more strongly than before. The product pages were also the most visited pages on our website in 2019. This confirms that it makes sense to supplement product presentation with more ecological and social information – it enables us to quickly and easily provide you with additional information that’s important.

By centrally placing and describing relevant sustainability information, these aspects are clearly linked to the product.

On Facebook, Twitter, Linkedin and Instagram we can reach you with impressive nature photography, quotes and messages that speak to our appreciation of the natural world. But we also use social media to share interesting and exciting insights – whether it's a look behind the scenes of working at VAUDE, projects and news of our athletes and partners or product innovations.

With images such as these, we can achieve a broad reach and develop a strong viral power for our message. Your reactions (clicks, likes, shares, comments) give us important feedback on the relevance and quality of our postings.

We are also interested in your reactions to our videos on YouTube. Both the developments in the number of subscribers who regularly watch our videos and the average viewing time per viewer are important statistics.

We take care to avoid greenwashing on all of our communication channels for reaching consumers and trade specialists. This means that we do not use advertising to try to represent our company as greener than it actually is. Instead, our marketing adheres to the EMAS principles: responsible, credible, innovative and transparent.

We place a great emphasis on values such as honesty and transparency.

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