Three core positions of our political work
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Involvement on a political level
Together toward more sustainability
Our understanding of responsibility includes standing up for our beliefs and sharing our expertise and experience. We at VAUDE not only want to make our own company as sustainable as possible, we also want to inspire others to pursue sustainability. We willingly draw public attention to these issues, join industry associations for sustainable solutions and take a stand in politics.
We firmly believe that, together, we can achieve truly sustainable solutions, which is why it is important for us to work persuasively where it counts the most. In many areas, for example legal regulations would ensure fairness in competition and thus promote sustainable innovation.
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»Sustainability is a life issue for me. That is why I am also active on a political level.« Antje von Dewitz, CEO
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At VAUDE, no single department is expressly and solely responsible for activism on a political level. Because we are a mid-sized company, we do not consider this to be absolutely necessary.
Introducing positive and negative insights
In our work, we often encounter factors along the way that hinder us from becoming 100% sustainable. By the same token, we also often experience things that help us. Based on this experience, we form our ideas about what political or social conditions need to be created so that sustainability can be more strongly established.
Within the company management and CSR Team, obstacles and opportunities as well as issues brought in from the outside are discussed and our stance on these issues is developed. We also consider where and how we want to bring the issues to the public in order to achieve change.
Because of our clear commitment to sustainability, we will continue to be asked to take a stand on such sustainability issues by political, economical and societal groupings.
Forms of political participation at VAUDE
Political round tables
Antje von Dewitz regularly takes part in political discussions in which she represents her views as the CEO of a sustainable mid-sized company. For example, on a state level with the Minister-President of the state of Baden-Württemberg, Winfried Kretschmann.
Discussions with politicians
VAUDE CEO, Antje von Dewitz, often leads issue-based dialogues with politicians in which she clearly takes a stance based on her convictions; for example, on the issue of “Women in Management” with German Chancellor Angela Merkel and the former Minister of Family Affairs, Kristina Schröder.
Antje von Dewitz also regularly takes part in panel discussions; for example, when issues such as sustainability in the SME sector are discussed.
Participation in partisan political events
VAUDE CEO, Antje von Dewitz, also takes part in political party events; for example in a Green Party event, to take a critical position towards their election program.
Participation in industry associations
VAUDE is actively involved in industry organizations, for example, in the “European Outdoor Group” (EOG) and the “Federation of German sporting goods industry e.V.” (BSI), in order to influence legislation at both European and national levels. These groups are involved in issues such as PFC-uptake in REACH, DIN standards on sleeping bags, customs regulations and quotas for textile imports from China.
Media Work
VAUDE CEO Antje von Dewitz and other executives and employees at VAUDE express their political positions to the media, such as regarding the advocacy of a gender quota for women.
Invitations to VAUDE
Political groups and individuals, (party members, ministers, councilors, employees of the Ministry of Economic Affairs) frequently visit VAUDE to meet and share experiences, and to seek input on the regulatory framework.
Partner
Brand alliance
