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2020 Sustainability Report
published 2021/08/02

Who are our stakeholders?

VAUDE is closely integrated into a whole network of customers, suppliers, scientists, associations, civil society, media, politics, etc. Many of these influence our work – or are influenced by us. FormWe have tried to summarize all of VAUDE’s stakeholders and describe them here. We also use this stakeholder analysis to determine which issues are of particular interest to our sustainability report readers and what we should cover, even if VAUDE may still have some homework to do on the theme.

Broad spectrum of stakeholders

To determine the key aspects covered in this report, we have prioritized our various stakeholders. Priority 1 was given to stakeholders with a high impact on our work and/or who are strongly influenced by our work.


Stakeholderworkshop
GRI:   102-40
List of stakeholder groups
GRI:   102-42
Identifying and selecting stakeholders
GRI:   102-43
Approach to stakeholder engagement
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Stakeholder

Categories

Key Concern

Inclusion

Priority

Obereisenbach employees

VAUDE internal

  • Balance of professional and private life 
  • Safe workplace 
  • Adequate payment 
  • Advancement opportunities 
  • Sustainable personnel development 
  • Trust 
  • Independent work Good workplace (ergonomics, lighting, industrials safety, fire protection) 
  • Health promotion Internal communication 
  • Flow of information, transparency 
  • Leadership style 
  • Clear and meaningful goals
  • Good corporate image
  • Employee talks 
  • Quarterly exchanges 
  • Meetings 
  • Company feedback program 
  • Dialog between management and employees 
  • Intranet 
  • Employee surveys
  • Interface analysis 
  • SWOT analysis

1

Shareholders

VAUDE internal

  • Regular reporting
  • Reliable figures 
  • Easy to understand presentations 
  • Responsible business Profit expectation 
  • Economic performance 
  • Strong, future-oriented innovation
  • Regular reporting
  • Shareholder meetings 
  • Presentation of company objectives and results 
  • Visits to trade fairs

1

Subsidiaries (Sales office in Spain, Holland, Franchise GmbH, Shanghai office)

VAUDE internal

  • Clear goals and objectives 
  • Reliable communication 
  • Security 
  • Stability 
  • Timely coordination
  • Regular reporting 
  • Voting 
  • Timely communication

1

Suppliers (Fabrics and accessories)

Suppliers

  • Clear goals and objectives 
  • Timely payments 
  • Good flow of information 
  • Adequate quantities and prices 
  • Procurement management
  • Cooperation with and support from VAUDE Vendor Management
  • Regular site visits, training on environmental management and social standards
  • Focused on reducing climate-damaging emissions as part of the VAUDE Science Based Targets voluntary commitment
  • Important input provider and participant of the VAUDE Green Shape Standard

1

Producers

Suppliers

  • Long-term, collaborative relationship
  • VAUDE solvency 
  • Clear guidelines, flow of information
  • Functioning procurement management (utilization, disposition) 
  • Assistance in implementation of social and environmental demands
  • FW Audits 
  • Regular visits
  • Discussions with VAUDE QC Team 
  • Annual meetings with the VAUDE production management 
  • Annual producer assessment and discussions with top management 
  • Training on labor laws and responsibilities S
  • Spport from on-site employees

1

Banks

Creditors

  • Compliance with our covenants / agreements 
  • Regular reporting 
  • Reliability – completeness of figures 
  • Liquidity tests Long-term corporate planning 
  • Regular, open direct information 
  • Risk management 
  • Information on corporate decision making
  • Regular reporting 
  • Current communication 
  • Bank reports 
  • Annual “Bank Rounds” with a theme-based presentation

1

End customers

Customers

  • Products free from harmful substances 
  • Fairly produced products 
  • Good value for money 
  • High performance / quality 
  • Low carbon footprint 
  • Modern (stylish) products 
  • Products that support lifestyle choices 
  • Transparency 
  • Credibility 
  • Transparent products 
  • Corporate climate 
  • Anti-corruption measures
  • Responding to requests for information (e.g. Facebook, email, etc.)
  • Surveys

1

Retailers

Customers

  • Good margins / good discounts 
  • Good image 
  • Brand awareness / demand 
  • High quality Credibility of statements 
  • Fair personal contact 
  • High level of service (product level, sales support level, sustainability) 
  • Active sales support 
  • Ability to deliver 
  • Flow of information (on sustainability issues)
  • Partnership 
  • Transparent information
  • Benchmarking study 
  • Personal interviews 
  • Templates 
  • Trade fairs 
  • Annual talks with sales representative, division heads, and partially executives

1

CCC, CIR, Inkota, Greenpeace,WWF, DAV, EOCA

NGO Social and Environmental

  • Transparency 
  • Credibility 
  • Debate on critical topics 
  • Partner for expert advice and marketing (WWF)
  • Dialog
  • Conferences
  • Working groups
  • Taking a political stance on sustainability issues

2

Regional council, District administration, European Chemicals Agency (ECHA)
tax and revenue office, Customs, Federal Environmental Agency, social insurers
bluesign® system, FW, myclimate, EMAS, TÜV, DGNB, ECG

Authorities

  • Compliance

  • Contacts 
  • Dialog 
  • Ad hoc and project based consultations

2

bluesign® system, FW, myclimate, EMAS, ISO, TÜV, DGNB

External audits, Monitoring systems

  • Collaborations regulated with contracts (services) 
  • Credibility 
  • Fulfillment of legally set objectives 
  • Transparency Honest commitment 
  • Better cooperation between business and producer 
  • Improvement of working conditions for workers 
  • Assumption of responsibility by brand 
  • Cross-brand collaborations 
  • Compliance with 
  • CoC and the “living wage” 
  • Database, reliable figures
  • Reduction of climate burden 
  • Compliance
  • bluesign® system: Contracts, BSSL, Audits, Conferences, Work Groups 
  • FW: annual “Performance Check”, CAP annual update 
  • myclimate: annual carbon footprint , various talks, meetings and audits

2

Federal Association Sustainable Economy,  BAUM e.V, ECG

Associations (with and without membership)

  • Exchanges on relevant brand issues 
  • Development of common positions and approaches 
  • Expectations on the subject of sustainability: Expectations on sustainability issues: information sources, a pioneer, driving source for environmental social issues 
  • Cooperations on sustainability aspects on a sector-political level
  • Working groups 
  • Conferences 
  • Dialog 
  • Collaborations

2

Municipality, County

State

  • Transparency 
  • Communicative exchanges 
  • Low emissions (noise, harmful substances, traffic, waste, wastewater)  
  • Business tax revenues 
  • Active in local issues (biodiversity) 
  • Acceptance of municipal tasks: Kinderhaus, local swimming pool 
  • Provision of attractive workplaces 
  • Cooperation on transport concepts 
  • Traffic planning 
  • Local development 
  • Promotion of local business 
  • Environmental protection
  • Community events 
  • Inform community abut developments at 
  • VAUDE Personal contact to mayor 
  • Tours of the company 
  • Working groups

2

Government (national, state), politics

State

  • Balancing professional and private life (part-time quota, women in part-time management positions, high birthrate) 
  • Diversity, equal opportunity (foreigners, women) 
  • Mobility concept 
  • Energy transition 
  • Sustainability 
  • Companies in the community (civic engagement) 
  • Biodiversity 
  • Input and experience exchange on economic and sustainability topics

  • Dialogs with politicians on a national and regional level

2

Athletes, WWF, DAV

Sponsoring partner

  • Performance 
  • Transparency 
  • Credibility 
  • Positive image Brand awareness 
  • Sustainability

  • Events Dialog

• a combination thereof with at least 35 percent Tencel® or hemp

Institutions (IHK, family net, Career and Family)

Community

  • Innovative employer
  • Motivator /role model
  • Attractive employer

  • Personal contact within committees

3

Media

Media

  • Reporting transparency

  • Contacts 
  • Dialog 
  • Interviews

3

Universities, Colleges

Community

  • Attractive employer 
  • Internships and master degree positions 
  • Discussion of critical issues
  • Cooperation partner for Expert advice and marketing (WWF)
  • College contact program
  • Research and innovation project

3

Social institutions i.e. workshops for developmentally disabled

Community

  • Sustainability: diversity (employees with placement constraints)

 

3