Our intention was to reduce dependency on retailers and create production optimizations through counter-cyclical manufacturing, as there is no seasonality involved. Initially, we are focusing strongly on German-speaking regions. The experiences of the first few years have shown that we have significant potential in the German-speaking region. Therefore, we will concentrate on German-speaking countries for the time being and sporadically expand the business to other EU countries.
The target customers in this segment are diverse, including industrial companies of all sizes, from DAX-listed corporations to local craft businesses. Government agencies, associations, and other public institutions are also part of our customer portfolio.
The product range is accordingly broad, including clothing articles, various types of backpacks, tents, sleeping bags, and accessories. This also includes completely new product developments as well as customized adaptations of collection items to meet the specific needs of individual customers.
Products manufactured at our Obereisenbach location are particularly popular in this regard. In this area as well, VAUDE adheres to its strict company code of conduct, which includes regulations on which industry sectors, government agencies, and organizations can be supplied in which countries (white list). The same stringent ecological requirements for materials and high social standards for producers apply in this area as in the normal product range creation process. These factors in particular hold great importance for our professional customers, motivating them to purchase products developed and produced by VAUDE.
