VAUDE advocates for the issue of sustainability across all of its communication channels and reaches consumers in a variety of ways. Our strategy is built on the following three pillars:
Depending on the target group, we use various communication channels:
In all communication channels for reaching end users and trade specialists, we take care to avoid "greenwashing". This means that we do not go to advertising expenses to try and represent our company "greener" than it actually is. Instead, in our marketing we adhere to the EMAS principles: responsible, credible, innovative and transparent.
VAUDE places a great emphasis on values such as honesty and transparency. We proactively communicate about controversial issues, such as the use of PVC in our products, and honestly state how far we have come in our efforts.
| GRI: | DMA Marketing |
