This report contains all relevant information on issues during the reporting period and an outlook on future material aspects. The selection of aspects is based on our experience and our level of knowledge; we have not deliberately omitted any information that could be important to our stakeholders.
The selection of report content is aligned with the following principles:
In order to create a complete report, we began our process of materiality by looking at the complete list of GRI G4 Aspects. GRI Guidelines are divided into categories; each category is then divided into aspects. Within each aspects there are several indicators that describe the economic, environmental and social performance of a company. In our selection process, we looked at the impacts inside and/or outside the organization of each aspect.
The material aspects of this report were identified in a company-wide team. Team members were employees in key positions who are concerned with sustainability issues and have contacts with our stakeholder groups (e.g. human resources, environmental management officer, sustainability communicators, product line implementation). In preparation for our team meetings, those in charge made a pre-assessment with regard to materiality.
We defined three evaluation areas that each had various subordinate aspects. The third evaluation area is new for the 2014 report.
These areas were rated per aspect and subsection numbers (3 = low, 2 = medium, 1 = high). This resulted in a clustering of topics:
In addition to the aspects above, we have included the following third aspect for the first time in this report:
We have initially classified our stakeholders by priority 1, 2 and 3 and then re-examined whether one, two, or more stakeholders with priority 1 were affected by each aspect.
This third area was also given a numerical rating per aspect and subsection:
(3 = none, 2 = one, 1 = several stakeholders with priority 1 were affected.)
This resulted in a clustering of topics:
The estimates are based largely on the experience of the person responsible, as well as the discussion in the group. We verified individual aspects on the basis of figures, for example, spending on locally based suppliers. For each aspect was also assessed whether the effects occurred within or outside the organization.
Finally, the results were discussed with the Executive Board (of which Jan Lorch, Chief Officer of Sales and CSR is also a member) and the aspects were again reviewed by the Executive Board.
The results of our materiality analysis can be found here.
In the definition of material aspects that define the content of this report, we have taken into account issues that were raised by stakeholders. An example of this is the higher weight of the transport aspect, as this is a topic that plays a greater role in public perception than the actual impact would justify.
We selected the most important future challenges for the outdoor industry, as shown by working in industry associations, relevant laws and voluntary agreements, such as the "Code of Labour" of the "Fair Wear Foundation" (FWF) and sustainability impacts that were identified by professional reviews, such as biodiversity at our site in Tettnang-Obereisenbach.
We have taken the interests of our stakeholders into account in a stakeholder analysis – "These are our stakeholders".
In 2014, we surveyed our employees and external stakeholders regarding our first GRI report (report year 2013). The feedback on the relevance of the individual aspects have been incorporated into the materiality analysis and the preparation of this report (report year 2014).
The survey showed that our stakeholders view those aspects that we identified as material aspects also as either very important or important. The question as to whether material aspects were missing in our report showed that while we covered the most important aspects, we should take some issues on more fully. We have implemented these suggestions in this report. For example in the “Materials” section, we report comprehensively about the origin of our materials and the compliance with environmental standards when selecting materials. In the "Environmental Impact" section, we are reporting on how we, together with our producers, have taken a stand for the use of green standards in production.
The detailed survey results can be found here.
The aspects identified as material were compared with and assigned to the corporate goals – see "Our goals in detail". This makes a direct link with the company strategy visible.
In "Our Goals in Detail" we have documented in detail, which aspects are assigned to each company goals. We report on what we have accomplished for each goal in the past year, and where we are still working on improvements.
In the sections "Our Sustainability Strategy" we represent our understanding of sustainable development on each subject and what long-term strategy we are pursuing as a company in the field of sustainability. Furthermore, we report the challenges we are facing at our site in Tettnang-Obereisenbach and what issues are particularly relevant in the supply chain.
We have also concentrated on issues arising from our corporate values, our strategy, as well as the risks and opportunities that arise for us and our goals, and reflected the interests and expectations of our closest stakeholders such as our employees, partners and producers.
| GRI: | G4-17 |
| GRI: | G4-18 |
