Create added value through commitment

The roots and the headquarters of VAUDE are in a very rural area. Tettnang -Obereisenbach, the location of the business, is home to around 1,000 residents. Many of them work at VAUDE - or have worked there in the past.

Our special sense of responsibility and commitment to the region and the local community lies therein, and maintaining a good neighborly relationship is important to us. In addition, the lack of infrastructure in the rural headquarters moved us to work for improvements.

As a leaseholder, VAUDE took over operations of the local outdoor pool near our site in Tettnang Obereisenbach in 2006 to prevent the facilities from closing. The town of Tettnang supports us and continues to cover its operating costs. 

VAUDE has continued on as tenant of the local outdoor pool, idyllically situated between green meadows and forests. Otherwise it would have had to be closed.

As a leaseholder, we have managed to make the "Bädle" very attractive for families and children through a variety of measures, and despite the fact that it is getting on in years. We were able to increase revenues and halve the costs that we were responsible for.

The main contributing factor was that we could make use of many VAUDE services - from website maintenance to marketing and accounting - at net cost. Finding entrepreneurial solutions for many of the challenges the facilities faced has been a very successful.

In addition to this, members of the Förderverein, an association that supports the keeping of the pool, have provided valuable voluntary work and repeatedly assumed purchases (such as trees, for example). In collaboration with various dedicated patrons, we want to ensure that the pool continues to serve the public in the future as well.

Tettnang Mayor, Bruno Walter, endorses VAUDE’s commitment. The company provides "with the attractive family and children’s swimming pool a significant contribution for a special program." And further, "In light of discussions about our city’s finances, we have the successful three-pillar model based on cooperation between businesses, citizens and city, to thank for the fact that the outdoor pool in Obereisenbach is still in operation at the present time."

Due to both our rural location and our dedication to social responsibility, we go beyond what is expected in actively supporting work and family balance. In addition, women have made up more than 60 percent of the VAUDE workforce for decades.

In the past, pregnancy meant that an employee had to leave the company for at least three years because there were insufficient childcare facilities in the area. In 2001, we established a childcare center. Today 31 children between six months and ten years are cared for in a crèche group and in a mixed-age group at the center.

Our VAUDE childcare center was created in cooperation with the City of Tettnang. VAUDE made facilities available and took over the bulk of the investment. More than 60 percent of the operating costs (staff, electricity, heating, etc.) are borne by the city Tettnang; the remaining is funded by VAUDE.

Our childcare center is not only for the children of employees, it is open to all. Mothers can go back to work soon after the birth of their child, if they choose. Combined with the introduction of flexible working hours, we were able to increase the rate of female managers to 37 percent (2013: 35 percent).

In addition, we have a high birth rate at the company. In 2014 there were 37 employees on parental leave (2013: 45 employees). While the birth rate in Germany is 8.42 births per 1,000 inhabitants (Source: Central Intelligence Agency), we recorded 16 births per "500 inhabitants” – far above the German average.

The Tettnang-Obereisenbach region is so remote, that it was not connected to the public transport network until a little over a year ago. However, in autumn 2013, the bus line “Bähnle” was introduced connecting the site to the public bus and rail network.

As co-initiator, we fought for two years for the creation of this bus route through which the infrastructure not only has significantly improved for VAUDE employees, but also for the people in this idyllic and remote environment.

With the company’s own Café VAUDE and a kiosk, we helped revive the small town of Tettnang Obereisenbach. Here, in addition to the organic certification of the products offered, special attention is given to regional products to support local suppliers.

With the expansion of our company, we take into account local interests as a matter of principle. So we intentionally make use of existing external logistics resources (e.g. warehouse rooms). We also elected to convert the company building rather than build new facilities and change the town’s landscape.